What Are GPT Articles?

​In this episode of Chat With Sean, I’m joined by Araminta Robertson — founder & MD of Mint Studios. Araminta breaks down her agency’s GPT article framework, the data behind their case studies, and why this approach is becoming a game-changer for B2B brands, fintechs and early-stage companies trying to get discovered through ChatGPT, Gemini and Perplexity.