Digital Marketing Deep Dive: Weekly & Monthly Insights
- Sean Barber
- Jul 25, 2025
- 3 min read
Updated: 3 days ago
I’ll be sharing Digital Marketing News updates on a weekly basis, covering the most important stories, trends, and conversations shaping search, SEO, AI, and digital marketing.
Alongside these, I’ll also publish larger monthly deep-dive episodes, taking a more in-depth look at major SEO and AI developments when a topic deserves deeper analysis (see examples below).
Weekly Digital Marketing News Episodes
16/02
In this episode, we discuss Google's new AI-powered features in Search Console for enhanced reporting, the debate on ads in AI tools with Perplexity pulling sponsored placements, and the challenges of monetizing AI search; we also explore how AI agents like Claude Bots are changing user experiences. Additionally, we highlight a tutorial on keyword research for AI SEO, SEM Rush’s creative social media videos, AI agents interacting with Meta glasses, and Francesco Cifardi's post on Google Ads keyword reactivation glitches, plus Airbnb's revelation that AI search tool traffic is converting better than traditional Google traffic.
Includes: Amanda Walls & Stanislav Farkas
23/02
In this week’s episode, we dive into a range of topics including AI-driven traffic trends, the impact of ChatGPT ad rollouts, brand loyalty in a digital-first world, and the emergence of new tools for marketers, covering key stories such as a Visibility Labs study revealing that ChatGPT-sourced e-commerce traffic converts 31% higher than non-branded organic search, the high costs and limited reporting metrics of ChatGPT ads, MoneySupermarket's UK-first AI-driven app, the formation of coalitions by publishers like The Guardian to combat AI-driven content aggregation, and practical insights on PPC strategies, AI-powered dictation tools, and AI-driven website building for small businesses; we also discuss key social media highlights, including Steven Adams' insights on customer loyalty, Profound’s $97M Series C funding, and Lily Ray’s call-out of Google’s AI overviews.
Includes: Amanda Walls, Christian Goodrich & Stanislav Farkas
09/03
In this week’s episode, we cover Meta’s acquisition of Moltbook, the evolving role of Claude Code in SEO reporting, and Spotify’s AI-powered playlists, while also discussing Google’s AI-enhanced Maps and its impact on local SEO. We also look into the ethical concerns surrounding AI's responsibility in mental health following a tragic incident involving Google Gemini, exploring how AI can affect sensitive conversations and the need for safeguards & much more!
Includes: Amanda Walls, Laura Iancu & Stanislav Farkas
16/03
In this week’s episode, we cover Reddit’s lawsuit against Serp API and what it means for data access, the growing importance of log file analysis in technical SEO, and Meta’s decision to end end-to-end encryption on Instagram. We also explore the rise of “human-made” content labels in response to AI, Facebook’s push to pay creators to post on its platform, and how AI is being used across healthcare - from NHS diagnostics to concerns around misinformation and accuracy.
Alongside this, we break down the latest thinking on AI-driven SEO, zero-click search, and what it all means for trust, visibility, and the future of digital marketing. We also touch on AI’s growing role in productivity and workflows, the challenges of detecting AI-generated content, evolving data dependencies between platforms like Google and ChatGPT, and how brands and creators are adapting to an increasingly AI-driven search landscape.
Includes: Amanda Walls, Laura Iancu & Stanislav Farkas
06/04
In this week’s episode, we look into the latest updates shaking up digital marketing. First, we explore Google’s new AI agent and what it means for SEO, as machine-to-machine interactions become key. Meta also steps up with their updated AI model, offering real-time recommendations across platforms, even via Meta Glasses. We also look at Burger King’s use of AI. On the SEO front, we discuss Sitemaps and John Mueller’s tips for large sites, plus the evolving role of Schema in the AI age and why structured data matters more than ever. We touch on Baidu’s AI-powered Wiki and its international SEO play. Plus, we share insights into how Claude Code is making SEO workflows more efficient.
Includes: Amanda Walls, Laura Iancu & Stanislav Farkas
Latest Monthly Digital Marketing News Episode
The big news episodes dive deep into the stories shaping digital marketing (not just the usual headlines) but a wide range of developments across AI, search, platforms, and strategy — with weekly shows covering the fast-moving updates in between.
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