Digital Marketing Deep Dive: Weekly & Monthly Insights
- Sean Barber
- Jul 25, 2025
- 2 min read
Updated: Feb 8
I’ll be sharing Digital Marketing News updates on a weekly basis, covering the most important stories, trends, and conversations shaping search, SEO, AI, and digital marketing.
Alongside these, I’ll also publish larger monthly deep-dive episodes, taking a more in-depth look at major SEO and AI developments when a topic deserves deeper analysis (see examples below).
Weekly Digital Marketing News Episodes
12/01
In this episode, we covered the December Google Core Update's impact on E-E-A-T, the rise of AI search usage, and fresh research on grounding and citations, highlighting the growing influence of AI on traffic and rankings; we also explored how AI is reshaping local SEO, newsworthiness in PR, and humanoid robotics, with notable social discussions on the shift in PPC and Google’s AI-powered business agents for retailers.
Includes: Amanda Walls
19/01
This week, we explored the ongoing relevance of SEO amidst the rise of AI, with new data showing only a small drop in organic traffic, despite a 35% reduction in click-through rates due to AI overviews. We also covered OpenAI’s shift to impression-based advertising, Google’s stance on ads for Gemini, and the growing demand for AI-related job roles. In videos, we examined Edward Sturm's thoughts on schema for SEO, shifting KPIs, and AI’s role in e-commerce. On social, Bernard Huang declared the end of the blue link era, while Glenn Gabe highlighted GPT for Doctors’ impact on healthcare.
Includes: Amanda Walls, Nicola Agius & Stanislav Farkas
26/01
In this week’s roundup, we discussed ChatGPT’s shift to premium-priced ads based on views, Meta’s paid subscriptions across its platforms, YouTube's increasing role in AI health-related searches, and Google's new user intent extraction method driven by AI. We also highlighted top videos on AI’s future impact on SEO, predictions about AGI, and the societal implications of AI from thought leaders like Dan Petrovic, Ray Kurzweil, and Yuval Noah Harari, while social posts from Marie Haynes and discussions around Google’s Gemini 3 in Chrome sparked key debates.
Includes: Amanda Walls
02/02
This week’s news episode covered Google’s February Core Update, focusing on local content and user experience, the ongoing debate over AI-driven ads with OpenAI’s integration into ChatGPT, Google’s crackdown on self-promotional listicles, and rising concerns over AI agents becoming more human-like. We also discussed videos on Google Discover's localization shift, Pepsi’s Super Bowl ad tactics, a study on AI overviews’ impact on CTR, and ChatGPT’s new cancer-related advert. On social, Lily Ray and Ryan Law addressed the rise of AI-driven traffic and manipulative SEO tactics, while Marie Haynes shared insights into Google’s Q4 earnings and Gemini’s growth.
Includes: Amanda Walls, Nicola Agius & Stanislav Farkas
Latest Monthly Digital Marketing News Episode
The big news episodes dive deep into the stories shaping digital marketing (not just the usual headlines) but a wide range of developments across AI, search, platforms, and strategy — with weekly shows covering the fast-moving updates in between.
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