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Wikipedia is everywhere. It dominates Google results, pops up in YouTube info boxes, and is baked into AI systems like ChatGPT and...

Starting next week, tune in for our brand new weekly digital marketing news show! I'll be joined by very special co-hosts to break down all the latest industry news and gossip. Plus, I'll continue to drop those deep-dive long-form SEO & AI news episodes whenever possible (see example below). 27/10 This episode explores how AI is transforming search, media, and trust - from Musk’s “AI Wikipedia” and Google’s Discover spam surge to new insights on AI traffic, creator influence,

This is a living blog (last updated: 17/10/2025) where I explore key concepts and terminology at the intersection of AI, SEO, and language models. I’m using Google’s NotebookLM to learn by building and refining conversations around each topic. From query fan-out to transformers, these entries are designed to simplify complex ideas through real-world context. Scroll down to explore each topic - and check back as I update with new insights. All About The Query Fan-Out Technique

About The Survey 📝 I asked 52 SEO professionals to share their thoughts on the latest developments in search - what they’re focusing on,...