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TL;DR “Search Everywhere” becomes the default go-to-market model “Presence + preference” beats “rankings + clicks” Visibility becomes the KPI, not traffic Trust signals: authentic expertise and “proof” content win Agentic era: optimisation shifts from “influencing” to “executing” Technical fundamentals matter more (not less) in an AI-search world Publishers: brand/entity strategy + UX become survival factors Multi-platform budgets and planning get rebalanced AI visibility too

Here you’ll find my go-to collection of free digital marketing tools and extensions - ones I rely on daily and others I’ve discovered recently. Content / LLM Focus Query Fan Out Analysis By Locomotive Agency - Link Free LLM Visibility Report By LLM Pulse - Link   Free SERP Similarity Tool By Keyword Insights - Link General Focus Search Console Analytics By SEO Gets - Link Google Search Console Analysis Tool Called Gandalf - Link Google Search Console Visualizer By Amin Forou

Wikipedia is everywhere. It dominates Google results, pops up in YouTube info boxes, and is baked into AI systems like ChatGPT and...

I’ll be sharing Digital Marketing News updates on a weekly basis, covering the most important stories, trends, and conversations shaping search, SEO, AI, and digital marketing. Alongside these, I’ll also publish larger monthly deep-dive episodes, taking a more in-depth look at major SEO and AI developments when a topic deserves deeper analysis (see examples below). Weekly Digital Marketing News Episodes 03/11 This episode of Search With Sean: Weekly News explores how AI is re

This is a living blog (last updated: 08/12/2025) where I explore key concepts and terminology at the intersection of AI, SEO, and language models. I’m using Google’s NotebookLM to learn by building and refining conversations around each topic. From query fan-out to transformers, these entries are designed to simplify complex ideas through real-world context. Scroll down to explore each topic - and check back as I update with new insights. All About The Query Fan-Out Technique

About The Survey 📝 I asked 52 SEO professionals to share their thoughts on the latest developments in search - what they’re focusing on,...

AI Overviews are showing up more often in Google search — and they’re starting to shift how we think about SEO performance. I’ve been...

After setting up tracking for website traffic from large language models in GA4 ( here’s how ), I started to notice some patterns....

In the latest episode of Chat With Sean , I chatted with Gia Villondo to explore how artificial intelligence is reshaping the world of...

I often use AI to create images, so I decided to test a few different tools to see which one gave the best results for three different...

During this video, SEO specialist Sara Taher shares her thoughts on artificial intelligence and its potential to disrupt the SEO...