All Posts

The story of trainers starts with pioneers like J.W. Foster & Sons, crafting spiked shoes in the 1890s. Fast forward to today, and Nike and Adidas dominate the scene, blending cutting-edge tech with style. But what’s next for the trainer game? In this blog, I take a look at where trainers have been, where they are now, and where they’re headed in the future. Related Materials (For best use of slides - use arrow keys or slide with finger) Link To Slides Related Videos If you e

In today's digital landscape, staying ahead of emerging trends and understanding user intent is crucial for success. I recently had the opportunity to explore Ubersuggest's AI-powered tools, which helped me uncover valuable insights into the topic of breast cancer. In this post, I’ll walk you through my process, how I used the tool, and why these insights are essential in today’s AI-driven SEO world. The Problem: Traditional SEO Is No Longer Enough For years, SEO strategies

TL;DR “Search Everywhere” becomes the default go-to-market model “Presence + preference” beats “rankings + clicks” Visibility becomes the KPI, not traffic Trust signals: authentic expertise and “proof” content win Agentic era: optimisation shifts from “influencing” to “executing” Technical fundamentals matter more (not less) in an AI-search world Publishers: brand/entity strategy + UX become survival factors Multi-platform budgets and planning get rebalanced AI visibility too

Here you’ll find my go-to collection of free digital marketing tools and extensions - ones I rely on daily and others I’ve discovered recently. Content / LLM Focus Query Fan Out Analysis By Locomotive Agency - Link ChatGPT Fan Out Query Explorer By Mark Williams-Cook - Link Free LLM Visibility Report By LLM Pulse - Link LLM Content Visibility Scanner By algorythmic - Link Free SERP Similarity Tool By Keyword Insights - Link LLM Bot Analyser By Uproer - Link Prompt Architect