Chat With Sean
Conversations about SEO, AI & the future of search
Chat With Sean is where I sit down with people working at the sharp end of SEO, digital marketing, AI, and online discovery - to explore what’s genuinely changing, what’s being misunderstood, and what still matters underneath the noise.
These are long-form, open conversations. No scripts. No hot takes for the sake of it. Just honest discussions about how search is evolving and how marketers, brands, and platforms are adapting in real time.
I started this show to learn directly from people doing the work — and to share those conversations openly with the wider community.
What we talk about
Each episode goes beyond surface-level trends and explores how the digital world actually works — from the underlying mechanics of search and platforms, to the human, strategic and philosophical questions shaping where things are heading.
Topics often include:
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How search, discovery and online visibility are evolving across platforms
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The role of AI, automation and large language models in shaping information and decisions
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Trust, reputation and credibility — and how they’re earned, measured and lost
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Technical foundations, content strategy and data — and why they still matter
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Real-world experiences, trade-offs and second-order effects teams don’t always see at first
Some conversations go deep into technical detail. Others zoom out to strategy, ethics or big-picture thinking. All of them are grounded in real experience rather than theory alone.
Who it’s for
Chat With Sean is for anyone trying to make sense of modern search and the wider digital landscape — from SEO professionals and in-house marketers to agency teams, consultants, and product, content or digital leads. It’s also for anyone curious about how AI is reshaping discovery, trust and decision-making across the web. You don’t need to agree with everything that’s said; the aim isn’t consensus, but clearer thinking and better questions.
Guests & perspectives
I’m joined by a wide range of voices from across the industry — including agency leaders, in-house specialists, founders, analysts and researchers — each bringing their own perspective on how search, platforms and user behaviour are evolving. Guests have included people like Jono Alderson, Craig Campbell, Cindy Krum, Garrett Sussman, Ann Smarty, Rand Fishkin, Daniel Foley Carter, Fery Kaszoni and Giulia Panozzo. (see all guests here)
